Author David J West recently advised me to "push" my book in the first month of its release. I'm definitely in the middle of doing that now.
Push! Push! Push!
I feel like a crazed father running around the hospital during his wife's pregnancy. In the last month, I've become a November sponsor for the LDS Publishing blog, arranged a book launch party at Barnes and Noble, scored a door prize for the event from a local florist who is donating a decorated balsam wreath, printed invitations, and told everyone I know about the party.
The problem with pushing is that I sometimes feel like I can work all day on promotion without resulting in a sale.
Keep your fingers crossed that some of this "push" pays off.
Now if you'll excuse me, I need to lick the envelops for my party invitations.